Digital — Tye Bergeson

Photography Site Overhaul

Hameister Photo requested a new branding approach. The photographer, Eric, shoots a wide array of subject matter and historically had found it challenging to categorize his images in a way that did the body of work justice. Where images were previously categorized by theme, they are now grouped and labeled according to their content. Navigation has become simpler, and work that was buried in the site is now easily discoverable. It was also recognized that the images on the prior site were not large enough to show off the lighting, composition, and technical prowess the work had to offer. The new site scales the images to heroic proportions. Additional work to support this launch included a revised marketing strategy, long and short term creative goals, and social media development. The existing identity has years of equity and so was only subtly adjusted.

Former site

Campaign assets

The package designs for Nut & Fruit Clusters and Protein Bars led the overall campaign design aesthetic and informed design decisions across multiple platforms.