New Customer Benefits Book
Design and Art Direction: Tye Bergeson and Bryan Ranzenberger
Customer Welcome Kit
Design and Art Direction: Tye Bergeson and Bryan Ranzenberger
Editorial design for sales and customer magazines
Design: Tye Bergeson
Pages from Company Overview
Design & Strategy: Dave Childs, Tye Bergeson, Chris Lowe, Bryan Ranzenberger
As the flagship sales tool, the Overview evolved from a presentation full of in-depth product descriptions to a narrative model, where the customer was invited to feel alignment with values espoused by Melaleuca, and inherent in the unique products being showcased. Pages that were once filled with small, hard to read copy were replaced with simple but effective messages, and lifestyle photography that aligned with customer aspirations.
Overview project in development
Offroad motorcycle enthusiast magazine
Creative Direction and Design: Paula Neff; Design and Production: Tye Bergeson
Commercial lighting brochure
Design: Tye Bergeson
Weight loss promotion in sales training magazine
Design: Tye Bergeson
All art is copyrighted by their respective owners.
